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All What you Must Know A bout SEO

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What is a Search Engine? Search engines are the primary tools of Internet users to find products, services and information On the Web. The search engines that allow people to search the web (or at least the pages of Internet which are in a database search engine.)

How Does a Search Engine Index Web Pages? There are four parts to an engine that you need to know about for optimization purposes: • The spider is a program that goes out across the internet, looks for and gathers up web pages. • The database is where the spider will store the pages that it finds. • The search engine website, e.g. google.com, is where searchers go to pull up information from the database. • The algorithms are programs that determine which sites will come up when searchers type in a query at the search engine website.   There are two ways that your site can get into the database: • The spider will automatically find your site from a link on someone else's site which is the path we recommend if you can get 1 or more quality inbound link (s). • You submit your URL so that the spider will come out and find it.   What Happens When I Submit my URL to a Search Engine? First, the search engine spider visits your URL immediately and schedules of your page for inclusion in The search engine database. Secondly, usually within a few weeks, a spider who makes your page (s) in its database. There is no saying how many pages deep of a spider will crawl or the number of pages that place in the Database. Generally, the first time, it will only be a few pages - perhaps only the home page. Thirdly, the spider revisits your page (s) to recover all the changes you have made. (The old term for this was "Automatic update.") Once a page is in the database, the spider is usually within a few weeks. L ' Spider will also begin to crawl your site more deeply and place more of your pages in the Database. Fourth, when people use a search engine, they type keywords into a search box on the search engine's website. They are submitting a query. The search engine, depending on algorithms, will pull up all of the sites relevant to that query.   What is the Difference between a Search Engine and a Directory? A search engine is a machine or a robot. A man can be programmed algorithms of a search engine, but Humans have nothing to do with your site when the spider visits your site, or when the engine is Ranking of your pages. Google.com is an example of a search engine. For the most part, humans compile directories. Dmoz.org (Open Directory Project) is an example of a Repertory. When you submit your site to Dmoz, the man will review your site for consideration in the Dmoz directory of websites. A search engine is very large database, as it will store multiple pages of all Web sites, it Index. A directory does retain a link to the home page of each site and a description. Search engines take is a description of some of the phrases on the web page or from The tag description. A directory will describe your request for information. Each major search engine is usually associated with a directory. For example, when you go to Google And you type in a search, you get the results of all Web sites stored in the database for Google. It is estimated that Google's algorithms are also scheduled to focus on sites that are also Énumérés in Dmoz directory. However, many SEO's top contend that holds less weight today. It's a good idea to get listed in as many directories as possible. This simple software can To save a lot of time and effort: Directory Inclusion.   Variables that affect ranks in a negative way (these factors probably will not change over time): • Spamming by using the same word or phrase several times in your title, meta tags, or text. • Spamming by putting words or phrases into your meta tags or title that have nothing to do with the actual content people see on your web page. • Using text the same color as the background. • Using tiny text (font size "-1" or smaller) as a way to cram keywords into a page. • Linking out to sites that have nothing to do with the focus or niche of your site. • Linking out to link farms or free-for-all (FFA) link pages. (Sites that contain pages just for the purpose of exchanging links with other sites without concern for content. Generally link farms or FFA link pages have thousands of links and the links are added by means of a program not a human.) • Links coming in from link farms or FFA link pages.   Variables that have been thought to affect ranks positively in the past (these factors may change over time depending on the way the algorithm is programmed): • Keywords in the domain name • Bolding keywords, e.g. <b>wooden boats</b> • Using keywords in heading tags, e.g. <H4>Wooden Boats</H4> • Keywords closest to the top of the page. • Keywords in the description tag. • Keywords in the keywords tag. • Keywords in the names of linked pages and in the linked words, e.g. <a href="woodenboats"> wood-en boats</a>. • Keywords in alt tags. • Keywords as names of images, e.g. <img src="wooden-boats.gif alt="wooden boats">. • Getting listings in Pay-Per-Click search engines like Google Adwords or Overture. After a user searches on a set of keywords on Google, they are presented with a search results page Written and sponsored listings in the main section of the page, organic listings. Organic Optimizing search engine (SEO) is to increase the number of visitors that your site becomes a Search facility. This is achieved by obtaining more documents indexed on the search engine and Achieving a better position in the organic results. The problem for many traders and traditional Advertising Agencies is the technical nature of search engines and the difficulty of understanding The algorithms that produce for classifying particular keyword searches. The most popular search engine Google is what represents the largest number of search requests. This is not to say that other search engines are not important or they use the same algorithm, but The success that Google has ensured that many search engines try to do the same and Google has since formed their search for patents we do not have to rely on conjecture typical in this area. More importantly, Google ensures that there is a level of feedback from users through the Google Toolbar Who allows Google to refine their search results over time. Also, a significant portion of Google Algorithm is to protect its search engine against spam research, which is the use of techniques Improving the rank of a site normally thanks to the artificial creation of links, we have outlined the main Areas to be monitored. We propose an approach that emphasizes continuous improvement in a structured way, rather than All that search engines could be interpreted as trying to manipulate the results. We believe that The best way to reach the top is to align it with the search engines their objective of delivering the Best and most relevant results to their users, we call "alignment" of the strategy. This will ensure that you Index among the highest of your competitors and not get a blacklist. In the following Chapters, we will clarify the items are scanned by Google. Using this information, it Begin to become clear what is necessary for organic search engine success.   *Track Search Engines with a traffic analyzer According to the statistics on your site, you may also be able to see what are the search engines Referring traffic to your site. Analytics provides graphics cards to represent the site traffic. Do not expect to get all the classified pages in each engine. Some search engines comes naturally pick More than other pages. Search engines are still in a contest of who has the biggest database Some Web pages. One possibility is that a search engine can be picked up and ranking almost every page From your site, while another engine that likes your home page. It is also dependent on the popularity of The specific search engine. We focused on the statistics for many Web sites for many years. We believe that Google sends the More traffic. But this does not mean that Google will always deliver more effective. Traffic Quality (Circulation, which generates sales) may vary according to the search engine. An important variable is the product. For example, traffic from MSN can make a lot of sales for your product, while traffic from Google Can you give fewer sales per unique visitor. You need to look at your statistics over the months to determine what drives closer For sales and keywords are producing traffic and sales for your specific products.     Query Analysis Google scans the volume and type of searches made by users via the search engine. She Analyze the results over time and materials associated with the fastest growing keyword searches Is classified as they could indicate a topical issue or breaking news story. Google also looks Search Terms and records whether a search term should lead to a coherent set of results, or if Searches like "Winning the World Cup team" should produce a different set of results each year. • If a document is strong in the search results for a discordant set of search results, and then It can be regarded as SPAM subordinate and it is unlikely that a document to be a Good source of a number of different topics. • Each document must be optimized and contain information relating to a bit sought Keywords. If you try to put all the keywords in a single document, so you are not likely to rank Very strong and are much more likely to be seen as search engine spam. So, before you start to rewrite the content of your web page to increase or decrease keywords Frequency, it is necessary to find the right keywords. Again, that is where you are going absolutely want a KeyWord tool like Elite. There are several ways to find keywords and you should strive together to try these strategies: • Brainstorm. Arrive at least 20 keywords or keyword phrases that you think people Can typing in the search engine to find your web pages. Use your knowledge Your industry, but remember to try to think like people who are looking for specific types of Products and services that you offer. • Ask other people. Ask business people and friends what they would do in a type of research if Following were on the lookout for your page or site. It is particularly useful to get the opinions of people outside In your industry, people know little about your products and services. • Use search engines. Go to the search engine and look for pages with content similar to your Own. When you reach your competitor sites, look at their source code. (Place your cursor over The page, click the right mouse button and select "view source.") Look at the expressions They use keywords in meta tags (if they have them). If you find keywords, Do not forget to write. • Use a suggestion tool keywords "like this one free from Google

The End                  Dr Smith urlearn@gmail.com info@urlearn.com

 

 

 

 

 

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